Tinjauan Hukum Islam Terhadap Jasa Endorser di Media Sosial

In the marketing strategy, Endorsement is one of strategies business actors to introduce goods or service products consumers through intermediary actresses, youtubers, selebrgram, especially on Instagram youtube social media. And celebrities have accounts media, and their youtobe many followers, make an impact parties seeing uploads these youtobers selebgrams. this transaction using a rental system that paid has grace period. The freedom in endorsement services impacts, both positive negative impacts. This shows strategy ijarah contract uses written terms freedom, several negatve includes 3 parties, namely who use services, youtubers receive finally buy after been introduced services. But there are also endorsements not accordance with shari’a which can damage contract, cause be invalid defective because it does meet requirements pillars conract. Then, discrepancies were found regarding buying selling between consumers, resulting fraud gue online cannot face difficult know whether truly trustworthy harm consumers. Then Islamic ethics youtobers, against brand account followers become for concept principles